International Scientific Conference: Business based on Digital Platform (BDP-4)

On the morning of November 5, 2024, the University of Finance - Marketing, in collaboration with UFBA and Ho Chi Minh City University of Banking, co-organized the 4th International Scientific Conference with the theme: “Business Based on Digital Platform 2024.” The conference was held in both in-person and online formats.

Attending the conference there were Distinguished Teacher, Dr. Nguyen Trong Nghia – Party Secretary and UFBA President, Dr. Le Tuan Hiep – Chairman of UFBA Council, Assoc. Prof. Dr. Ho Thuy Tien – Chairwoman of the University Council of the University of Finance – Marketing, Dr. Cao Tan Huy – Vice President of the University of Finance - Marketing; Dr. Nguyen Ban Thich – Vice Head of the Business Administration Department of Ho Chi Minh City University of Banking, along with domestic and international scholars, experts, and leaders from various businesses.

Joining the conference online from the University of Finance and Business Administration’s venue were Dr. Dao Van Tu – UFBA Vice President along with faculty members of the university.

Overview of the 4th International Scientific Conference: Business Based on Digital Platform

The 4th International Scientific Conference on "Business Based on Digital Platform" was attended by leading research institutes, top domestic and international scholars, businesses, and other universities.

Online Participants at the University of Finance and Business Administration for the International Scientific Conference

With 81 direct presentations and written submissions to the conference, scholars, researchers, and education managers focused on analyzing and clarifying the development of the economy and business based on digital technology platforms. The discussions covered various fields, including:

• Economic and Business Development on Digital Technology Platforms
• Business in the digital age (Financial Economics, Finance - Banking, Corporate Finance, Insurance, International Economics, International Trade and Finance, Accounting and Auditing, Economics, Logistics & Supply Chain, Hotel, Tourism Management, Marketing, Real Estate, Human Resource Management, Business Efficiency Management, Operations Management, Media Management, Economic Information Systems, Information Technology Management).
• The Role of Government Management.
• Human Resources for Business in the Digital Transformation Era.
• Trends in Higher Education Development in the Age of Digital Platform Business.

The conference was also divided into two groups for in-depth discussions on two topics: Economics – Finance – Banking and Business – Management. Numerous insightful papers and interesting topics were presented during these sessions.

Prof. Alex Coad – Waseda University (Japan) Delivering an Online Presentation at the Conference

Assoc. Prof. Dr. Huynh Luu Duc Toan – School of Business and Management, Queen Mary University of London (UK) Delivering a Presentation at the Conference

MBA. Nguyen Thuy Linh – University of Finance and Business Administration Delivering an Online Presentation at the Conference

During the conference, experts and scholars engaged in lively discussions to analyze, evaluate, and propose various technologies currently available in the market. These technologies can be utilized by organizations and individuals to enhance their business processes for greater efficiency. Key topics included Economic and business development on digital technology platforms and Business in the digital age across various sectors, … In particular, the conference also provided insights and solutions regarding the role of government management, human resources for business in the digital transformation era, and trends in the development of higher education in the age of digital platform business.

Some Highlights from the 4th International Scientific Conference: Business Based on Digital Platform

UFBA Leadership Attending the Conference In-Person and Online

Dr. Le Tuan Hiep, Chairman of UFBA Council, Moderating the Plenary Session of the Conference

Dr. Do Tien Toi, Dean of Business Administration Faculty at the University of Finance and Business Administration, Moderating Session 2 of the Conference

The Organizing Committee Awarding Certificates of Merit to 4 Outstanding Papers at the Conference

Delegates taking a Commemorative Photo